Written by Manpreet Kaur
Content WriterOptimizing and personalizing digital experiences to transform your business is a demanding process. Digital teams need to make data-driven decisions, experiment, and constantly innovate techniques to harness their digital potential. Optimization as a Service (OaaS) offers a unified suite that allows businesses to transform their digital experiences creation process. Let’s understand how organizations can use Optimizely OaaS to enhance their digital performance.
Optimizely is a Digital Experience Platform that enables digital teams to control and optimize their digital activity to create personalized experiences with content management, experimentation, and commerce. It features an easy-to-use interface packed with exceptional tools that help you ensure consistency across different digital subscription touchpoints. Additionally, by using Optimization as a Service (OaaS), businesses are able to:
Content powers digital experiences. Businesses need to streamline content delivery to create captivating experiences. Built on .Net and Azure, Content Cloud CMS allows business owners to deliver content in ways aligned to the customers’ needs.
Create and control content to deliver a unified brand experience using the headless, coupled, or decoupled architecture. In addition, businesses can also store unlimited content in the Content Cloud CMS; thereby avoiding additional charges for the volume of content stored. Since there isn’t a free trial of CMS, developers can download a version and put it to test locally.
Features of Content Cloud CMS
The Commerce Cloud offers a comprehensive suite for eCommerce companies to create meaningful experiences. It includes:
Features of Commerce Cloud:
Intelligence Cloud is a powerful toolset that offers Optimization as a Service (OaaS) to optimize the experience for each customer. Optimization as a Service uses machine learning and AI to help organizations tap revenue-generating segments and perform experiments to deliver personalized recommendations.
Features of Intelligence Cloud:
Optimizely includes various software and managed services that help businesses unlock their digital potential. It offers a dynamic digital experience platform, Optimization as a Service, and content management to execute sophisticated customer-centric digital practices. Its benefits include increased website traffic, conversion goals, easy content deployment, and economic cost management.
Royal Cyber experts have tremendous experience in implementing enterprise DXP solutions. Get in touch with us to discuss your specific requirements and grow your eCommerce business with Optimizely.