Deliver Future Digital Experiences with Adobe Experience Cloud using AI

Adobe Experience Manager
Deliver Future Digital Experiences with Adobe Experience Cloud using AI

Pooja Naik

Practice Lead – Adobe

November 15, 2024

Discover Our Adobe Solutions Today!
In today’s digital world, businesses must provide personalized and engaging content at various touchpoints. However, manual processes slow the speed of content creation, product merchandising, and customer engagement. With Adobe’s suite of AI-powered solutions, such as Adobe Experience Manager (AEM), Adobe Commerce, and Adobe Campaign, businesses can leverage artificial intelligence to accelerate workflows, enhance customer experience, and improve performance. As experts in leveraging emerging technologies and solutions, Royal Cyber helps businesses maximize these tools. To understand how AI is changing digital experiences in Adobe’s ecosystem, let’s examine how Royal Cyber helps businesses thrive and how partnering with us is crucial.
Adobe Experience Manager AI

Adobe Experience Manager: AI-Powered Content Creation and Delivery

Adobe Experience Manager eases creating, managing, and delivering content. With AI embedded in AEM, businesses can interact with digital assets efficiently, making it user-friendly.

Smart Crop for Images & Video for AEM Assets

With AI, Smart Crop automatically adjusts and crops images and videos for impeccable visual display on devices and platforms. It makes resizing unnecessary, keeping your content stunning and optimized for all screens.

Smart Tags for Images, Text, and Video for AEM Assets

Asset management, however, is incomplete without tagging and can be very time-consuming. Smart Tags, available in AEM, automatically classify images, text, video, and even color themes, simplifying finding the appropriate assets. The system can be trained to learn and become more accurate over time, especially whenever it meets your business’s unique requirements.

Visual Search for AEM Assets

Enhance asset management with Visual Search, allowing users to find images, videos, and documents through visual cues. AI-driven recognition quickly identifies and retrieves assets, reducing search time and boosting team efficiency.

Streamlining Asset Discovery, Sharing & Distribution with Content Hub

Adobe’s Content Hub centralizes asset management, simplifying the discovery, sharing, and distribution process. With AI-powered categorization, teams can easily find the right assets, accelerating collaboration and ensuring consistent brand delivery across channels.

 

AI-Generated Content Variations for Personalization for AEM Sites

Modern brands must deliver personalized experiences. One of the great things that AEM has with its AI-powered content variation capabilities is that you can have different versions of content based on different audience segments. With little manual effort, personalization at scale is now possible.

Marketing Copy Generation for AEM Sites

Do you need a fresh copy but have little time? AEM’s AI copy generation feature uses your inputs to create compelling marketing text. It saves you time and guarantees that your marketing copy is immersive and compelling while maintaining brand consistency.

Automate End-to-End Processes for AEM Sites

AEM Sites automates content workflows, from creation to publishing, using AI to streamline approvals, revisions, and deployment. Reduce manual effort and speed up time-to-market with end-to-end process automation designed for today’s fast-paced digital demands.

 

Measure Content Performance for AEM Sites

Gain actionable insights into your content’s impact with AEM Sites’ performance metrics. AI analyzes engagement and effectiveness, helping you refine strategies, optimize content, and drive measurable results for stronger, data-driven marketing.

 

Edge Delivery Services: Generate Content Variations Based on Generative AI

Deliver personalized experiences in real time with Edge Delivery Services. AI-generated content variations are created and delivered on demand, ensuring each user receives relevant, tailored content for an enhanced, engaging experience.

We at Royal Cyber assist businesses in configuring and setting up Adobe Experience Manager with your existing digital infrastructure to make your Experience Manager be integrated seamlessly. Being an AEM expert, we enable companies to benefit from these features, optimizing their content management processes.

Adobe Commerce: AI for Next-Level Customer Experiences

As eCommerce grows, personalized, AI-driven shopping experiences have become more necessary than ever. Adobe Commerce is leading the charge in this revolution with its suite of AI-powered tools that advance the state of online retail.

Product Recommendations

AI powers product recommendations in Adobe Commerce that enhance the shopping experience by understanding user behavior and preferences. Whether upselling, cross-selling, or highlighting new arrivals, AI ensures customers see all the most relevant products to their needs. It increases engagement, conversions, and customer satisfaction at a personal level.

Live Search

Live Search leverages AI to render the most relevant search results in real-time. It provides results that match each user’s intent by understanding the context of search queries and using machine learning to make the results more accurate. This feature keeps customers engaged and helps them find what they want faster, resulting in higher conversion rates.

Intelligent Category Merchandising

Arranging the products manually can be tedious and inefficient. AI powers Adobe Commerce category pages, displaying the most relevant products based on time, trends, and customer behavior. With this smart merchandising approach, product discovery becomes a breeze, and the desire to explore a broader selection in your product catalog is fueled.

Here at Royal Cyber, we are experts in implementing Adobe Commerce to harness the power of AI-driven personalization. Our team of experts helps businesses seamlessly integrate Adobe Commerce and fully optimize product recommendations, search functionalities, and category merchandising.

Adobe Campaign: AI-Driven Customer Engagement

Personalized communication is the key to effective marketing. With Adobe Campaign’s AI capabilities, businesses can eliminate the guesswork in managing campaigns, enabling them to better engage with customers.

Predictive Engagement Scoring

Not all leads are created equally. The predictive scoring in Adobe Campaign assesses leads against the likelihood of engagement with your content using AI. This ensures that you are not wasting your marketing budget on low-potential prospects, and your ROI and campaign performance will increase.

Sent Time Optimization

When is the best time to send that promotional email? Sent Time Optimization uses Adobe Campaign AI to analyze customer behavior and pick the appropriate time to send marketing messages. This results in better overall campaign performance with higher open rates.

AI-Generated Marketing Content Variations

Like AEM, Adobe Campaign provides AI-generated content variations that enable marketers to create personalized messages for different audience segments. This feature automatically generates multiple versions of marketing content, saving time and keeping each target group relevant.

Marketing Copy Generation

One of the consistent challenges for teams is creating fresh marketing content. It simplifies this process with its AI copy generation tool in Adobe Campaign, which creates exciting marketing copy in a few clicks. The benefit of this feature is that your campaigns are kept up to date without spending time manually entering all the latest details.

Powered by Adobe Campaign’s AI capabilities, we enable Royal Cyber businesses to elevate their customer engagement strategies. Our team sets up and optimizes campaigns and ensures businesses can send personalized messages to their audience and see results.

Why Choose Royal Cyber?

Adobe has some incredible powered AI solutions that can’t be fully leveraged without expertise. As a certified Adobe Solution Partner, Royal Cyber helps you implement and optimize Adobe Experience Manager, Adobe Commerce, and Adobe Campaign to meet your business requirements.

From initial strategy and configuration to ongoing optimization, we have a team of experts to offer end-to-end support. Whether you aim to boost your eCommerce platform, upgrade content management, or lift your customer engagement strategies — we have you covered. Talk to us today about how we can supercharge your digital experience with AI-powered Adobe solutions.

Author

Poonam Chandersy  
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