Take Your Omnichannel Strategy to the Next Level with BigCommerce and Feedonomics
Mahaveer A
Director of TechnologyJuly 22, 2024
Build Immersive and Interactive Customer Experiences Today!
BigCommerce, with its acquisition of Feedonomics, has redefined possible omnichannel operations with powerful tools to reach more people and drive sales. Feedonomics is an advanced platform that uses the latest technology to clean product data and enhance shopping feeds.
In addition, using BigCommerce’s Channel Manager, businesses can sell anywhere and everywhere by creating a seamless experience that converts across 150+ leading marketplaces, social commerce, and advertising channels.
Also, it helps them harness the potential of omnichannel commerce to enhance brand engagement and target the shoppers correctly.
BigCommerce’s Omnichannel Services
- Marketplaces: Take advantage of leading marketplaces like Amazon and Facebook to increase outbound sales and visibility while saving time and expenses.
- Social Commerce: List ads and campaigns on social media platforms such as Meta and TikTok to encourage customer engagement, drive traffic, and boost sales.
- Search Engines: Accelerate business by promoting your brand and products to the right customers at the right time using Search Engine advertising and listings.
- Point of Sale: Use a synced inventory system to avoid overstocking, understocking, and misplacement of products without operational problems. Reduce transaction fees by syncing online and offline stores.
- Multi-Storefront: Allows businesses to have multiple stores for their brand based on location & business needs and manage them under a single dashboard.
- Multi-Storefront: Allows businesses to have multiple stores for their brand based on location & business needs and manage them under a single dashboard.
Advantages for Omnichannel Merchants
- One platform to manage all business needs, from owning multiple storefronts to social media platform handles, all under a single dashboard.
- Sync inventory automatically across multiple systems & deliver a seamless customer experience with real-time updates using Point of Sale.
- Increase brand value & improve visibility by selling through various marketplaces while reducing eCommerce costs.
- Boost Sales & Marketing by listing Ad Campaigns on top-tier social media platforms.
- Stay on top of search results & convert customers by advertising personalized results through search engines such as Google & Yahoo.
- Manage & optimize data using a single dashboard with Feedonomics before sending personalized data across multiple channels saving time & effort.
Feedonomics
Feedonomics is a data feed management tool that allows businesses to list their products and services on online marketplaces. It automates product listing & order management and optimizes the inventory catalog information to improve conversions helping business owners to boost their sales by using product data across different channels optimally.
Featured Channels
Featured Platform
Some of the primary services offered by Feedonomics include
- Additional Services
- FeedAMP™
- FeedTelligence™
- Enterprise Feed Management
- Standard Full-Service Feed Management
- Feed Management & Optimization
- Local Inventory Ads Feed
Solutions offered by Feedonomics
Feedonomics for Advertising
Feedonomics for Advertising is a fully managed product that controls feed optimization, product listing, and data synchronization across all digital channels. It leverages modern technology to deliver a full-service feed management experience for merchants. Some of the prime benefits are:
- Boosts expanse of advertising channels
- Protects data and manages errors
- Improves data synchronization
- Saves times
Feedonomics for Marketplaces
Feedonomics for Marketplaces is a multichannel order management solution that streamlines automation of catalog listing, product optimization, and order management for 150+ online marketplaces. Business owners can focus on escalating their eCommerce businesses with this automated marketplace technology and tap high revenue generating opportunities.
FDX Inside™
FDX Inside™ features a powerful technology that accumulates and normalizes data from various sources to create one master feed enabling you to publish uniform high-grade data to deliver a seamless user experience. FDX Inside helps businesses tackle the challenges of data aggregation, data normalization, and data management.
Some of the main benefits of FDX include:
- Reduces time
- Lowers operational costs
- Leverages data visibility
- Accelerates performance
Main Features of Feedonomics
- Automation: Allows you to import products automatically from various sources and deliver them to various channels.
- Support: The users can access 24/7 support to set up feeds, optimize them, and enhance sales.
- Product Filtering: Low-performing products can be easily filtered out to showcase profitable products.
- Alerts: The alerts notify the users of errors, Google Shopping warnings, or disapprovals to reduce loss of revenue.
- Interactive User Interface: Feedonomics features an intuitive interface that automates the feed process along with navigation menus that guide you through creating, cleaning, and controlling a feed.
- A/B Testing: You can perform A/B testing on attributes to find the best-performing attribute.
- Intelligent Category Mapping: The users can automatically categorize and map products to Google Shopping categories, which are mapped to other engines by Feedonomics.
- Combine Data: It allows you to combine data from different sources.
- Broken link & Image Checker: The data is checked for broken destination and image links to ensure all relevant images and descriptions are included in the export.
- Flexible Field Mapping with Automatic De-duping: This feature enables you to trace, join, and delete duplicates to ensure unique values exist, eliminating the need to rename each value manually.
How Royal Cyber can help Achieve an Omnichannel Experience
Sell your vision with BigCommerce’s robust, feature-rich, and easy-to-use offerings. The BigCommerce platform reduces ownership costs for businesses with its highly scalable and seamless integration choices. At Royal Cyber, we provide unique Omnichannel BigCommerce solutions for today’s new-aged eCommerce era with an infinite potential to deliver compelling customer experiences that drive realistic interactions and sales.
Our certified Omnichannel and Feedonomics experts leverage BigCommerce’s best-in-class tools to implement an omnichannel strategy seamlessly. Let us guide you at every step and leverage industry-leading practices to ensure efficient execution. Get in touch with us to build immersive and interactive customer experiences for your business.
Author
Poonam Chandersy
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