Implementing Headless Commerce with BigCommerce
Mahaveer Amudhachandran
Director of Technology – BigCommerceSeptember 6, 2024
Future Proof Your eCommerce Experiences
A headless commerce integration allows you to create an unparalleled and unique consumer experience, driven by a backend eCommerce platform. It allows the decoupling of the frontend presentation layer from the backend engine through APIs, which empowers businesses to build flexible commerce capabilities. This enables companies to deliver API-driven experiences through CMS, DXP, application, device, or a bespoke frontend. Read this blog to learn about how headless commerce can deliver rich frontend shopping experiences.
Why Headless Commerce?
The switch to new eCommerce models is motivated by freedom. The headless method offers enterprises unparalleled flexibility, allowing developers to create a unique consumer experience on the frontend. Headless BigCommerce architecture separates the storefront from the backend and connects with various channels through APIs, including mobile, web, in-store, and email. In a headless website, the software running in the backend is distinct from the software running in the frontend. They interact with each other through APIs and work independently on unique servers.
Features of Headless Commerce
- Select the Preferred UX/UI: You can choose the preferred frontend and be genuinely ‘headless’.
- API Speed & Availability: It offers 100+ API endpoints and 400+ API queries per second.
- Omnichannel – Channel Manager: It empowers businesses to sell ubiquitously through different marketplaces and social media channels from a unified dashboard.
- Documentation, Compliance & Security: Businesses can avail themselves of all security and compliance benefits of a SaaS-based platform, with detailed developer documents to establish standards.
- Optimized for Search Engines: The separation of frontend and backend processes enhances the website speed, which plays a significant role in ranking in search engine page results.
- Control Multiple Storefronts in One Place: Headless commerce allows businesses to control multiple storefronts and maintain a single, centralized catalogue to transfer product data to multiple places such as primary web storefronts.
Headless Solutions Powered by BigCommerce
- Frontend Framework: The frontend frameworks have their own set of advantages and disadvantages. Therefore, it is critical to comprehend the organization’s requirements and choose the framework that best meets them.
BigCommerce’s flexible headless architecture offers the following frontend frameworks to build a seamless customer experience.
- Next.js
- Gatsby.js
- Nuxt.js
Content Management System
The content management system allows businesses to build & manage websites, and preserve all web content in one central location. It uses dynamic templates and themes to personalize the website with quick updates, ensuring strong team collaboration. With an API-first approach, you can deploy a CMS to manage and sell content. Interact and engage like never before by exploiting these CMS systems.
- WordPress
- Contentful
- Prismic
- Contentstack
Digital Experience Platforms
The Digital Experience Platforms enable businesses to create, manage, distribute, and optimize content-driven digital experiences throughout the consumer journey to make the frontend stand apart. You can choose a DXP from the below list that works efficiently with various technology stacks.
- Uniform
- Amplience
- Shogun Frontend
- Bloomreach
Benefits of Implementing BigCommerce’s Headless Approach
- Innovative Technology: Reap the benefits of SaaS eCommerce built on MACH principles that meet today’s needs and expectations with ongoing innovations.
- Stay on Top of the Market: Stay at the top by delivering a best-in-class storefront to create a personalized customer experience that promotes conversions.
- Own, Customize and Rollout: Own a decoupled storefront and customize it to match business needs with unique CX and upgrades.
- Flexibility and Stability: Scale and plan activities without worrying about coding, optimization, or adaptability to multiple digital channels.
- Multi-Storefront: Allows businesses to have multiple stores, to establish brand credibility.
- Be Omnichannel: Sell anywhere and everywhere by creating a seamless experience that converts across 150+ leading marketplaces, social commerce, and advertising channels.
- Best in Class CX: Create an intuitive interface with more control over the platform’s design and user experience to translate the frontend into a far more personalized experience.
- Hit Business Targets: Improve sales by using an omnichannel approach to create brand visibility and use omnipresent marketing strategies to fulfil targets and enhance business outcomes.
- Quick Testing: Decoupling of the head from the body allows web developers to test the frontend layers easily without any intervention from the backend.
How Royal Cyber helps to Enhance Business Margins
Royal Cyber offers exceptional headless commerce solutions, optimized for speed and flexibility. With BigCommerce’s headless connectivity, businesses can create unparalleled personalized customer experiences, driven by a backend commerce platform. In addition, we deploy headless commerce capabilities to assist retailers in meeting all their custom requirements. Being a certified Premium BigCommerce Partner, our experts decouple & recouple the frontend & backend of digital stores to deliver a unified headless commerce experience. Leverage industry leading BigCommerce’s Headless architecture governed by the MACH principle. Contact us to access our eCommerce experience in digital strategy and transformation, storefront analytics, and project schedules to help your business expand globally.
Author
Poonam Chandersy
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