Salesforce Expands Social Commerce Offerings by Connecting Merchants with TikTok
Lala Asif Allana
Director of Technology – SalesforceOctober 4, 2024
Accelerate Your eCommerce Business with Salesforce
Nearly one in 10 purchases are now made on social media, and with time this number is only increasing. To cater to this demand, Salesforce has partnered with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable. This partnership is Salesforce’s latest Commerce Cloud platform investment to help businesses reach their customer via social media.
With social commerce becoming a significantly important channel, this partnership presents an opportunity for businesses to understand today’s social shoppers and curate highly-personalized content for TikTok’s 1 billion monthly users, giving consumers multiple opportunities to engage with their favourite brands at any time.
Salesforce is enabling merchants to build their presence on TikTok by boosting merchandiser productivity with automated smart product feeds, delivering personalization and ad conversion efficiency with TikTok Pixel, thereby elevating the customer journey with dynamic videos and collection ads.
The Salesforce Perspective
"Forward-looking brands need to have a presence anywhere their customers might want to meet them, so the boundaries of commerce must extend beyond any single channel and, on the back end, data has to flow across those channels so companies can deliver connected experiences efficiently. We’ve already made great strides in helping brands leverage the power of Customer 360 to seamlessly connect with their customers on social through integrations with platforms like Facebook and Instagram, and our partnership with TikTok is the next crucial piece of the puzzle."
Scott Gillespie
General Manager of Commerce Cloud at Salesforce
Impact of the Partnership
To start, the partnership will enable merchants to seamlessly and efficiently build their presence on TikTok by:
- Delivering world-class personalization and ad conversion efficiency with TikTok Pixel, which makes it quick and easy for merchants to analyze ad performance and optimize campaigns for improved product discovery. Advanced Matching also lets merchants better match TikTok ads and build audiences for retargeting.
- Supercharging merchandiser productivity with automated smart product feeds using a rich in-app experience. Merchants can get their products published with great ease and speed on TikTok via a diverse array of catalog-focused advertising solutions with a simple one-click set up, which will sync pre-existing Commerce Cloud catalogs on TikTok.
- Elevating the customer journey with dynamic video and collection ads to inspire new audiences across channels. Merchants can now easily add and launch TikTok as a new sales channel within Salesforce Commerce Cloud.
TikTok’s Social Commerce View
"TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results. We’re thrilled to be working with Salesforce to make it easier than ever for merchants to be discovered and authentically connect with the TikTok community.
"
Melissa Yang
Head of Ecosystem Partnerships at TikTok
How Businesses Can Benefit
According to Salesforce’s State of Connected Customer report, 57% of customers prefer to engage through digital channels, that number spikes to 65% for Gen Z and Millennial consumers. 61% of consumers plan to shop more on social media over the next three years. Consumers will increasingly purchase from social media advertisements and engagement with ads often precedes a purchase. If a visitor is experiencing a positive and memorable digital encounter in social media. The next logical step would be the ability to purchase the product or service in the same social media. This gives consumers multiple opportunities to engage with their preferred brands. At the same time strengthen brand survival, in an increasingly competitive marketplace, against the backdrop of an economic downturn.
Let Us Help You Get Started
Salesforce Commerce Cloud enables businesses to make easy and seamless changes to their eCommerce environment. If you’re looking to get started with Salesforce, our certified Salesforce experts at Royal Cyber can help you create the ultimate eCommerce experience for customers. Contact us to schedule a meeting and get started today!
Author
Poonam Chandersy
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