Royal Cyber’s Salesforce CRM Accelerator for Adobe Commerce: Powering Unified Customer Experiences

Salesforce CRM for Adobe Commerce
Royal Cyber’s Salesforce CRM Accelerator for Adobe Commerce: Powering Unified Customer Experiences

Pooja Naik

Practice Lead – Adobe

December 11, 2024

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In the digital landscape, seamless data integration between platforms is key to efficient operations, accurate customer insights, and powerful customer experiences. Recognizing the need for cohesive data management, Royal Cyber has pioneered in introducing the first and only Salesforce CRM Accelerator for Adobe Commerce built on the App Builder. This comprehensive solution links Salesforce Customer Relationship Management (CRM) with Adobe Commerce using App Builder, transforming how businesses manage customer information and sales data across platforms.
This blog takes a closer look at the features, advantages, and integration process of Royal Cyber’s Salesforce CRM Accelerator for Adobe Commerce built on the App Builder, offering insights on how it can streamline workflows, enhance customer engagements, and help your business thrive.
Salesforce CRM for Adobe Commerce

The Power of Unified Data: Why Integration Matters

In today’s competitive market, providing a unified customer experience is essential. Customers expect smooth interactions with brands, from browsing products to receiving tailored recommendations and post-purchase support. Yet, many companies face challenges due to fragmented data across various systems. Built using the App Builder, Royal Cyber’s accelerator addresses these challenges by synchronizing customer, product, and order data, ensuring a real-time, single source of truth across both Adobe Commerce and Salesforce CRM. Here’s how this integration can benefit businesses:

  • Improved Customer Insights: A complete view of each customer’s profile, purchase history, and interactions helps companies deliver more personalized experiences.
  • Operational Efficiency: By automating data flows, the integration reduces manual data entry, minimizes errors, and streamlines processes.
  • Enhanced Sales and Support: Teams can access accurate customer data, enabling them to provide better customer service and sales assistance.

Key Features of Royal Cyber’s Salesforce CRM Accelerator

The Salesforce CRM Accelerator for Adobe Commerce built on the App Builder by Royal Cyber offers several powerful features designed to enhance data flow and ensure consistency across systems.

Bi-Directional Data Synchronization:

The accelerator seamlessly synchronizes customer, product, and order data between Salesforce CRM and Adobe Commerce, allowing for updates to flow in both directions.

Event-Driven Architecture:

Leveraging App Builder and Adobe I/O Events, the solution captures real-time changes, ensuring data is always up-to-date. When an action takes place in either platform—like a new customer sign-up or an order update—it automatically triggers synchronization, keeping both systems aligned.

Comprehensive Data Flows:

  • Customer Data: Newly created or updated customer data in Adobe Commerce is instantly synced with Salesforce CRM and vice versa. This includes critical details like customer names, emails, and group classifications.
  • Product Data: Any changes in product information, such as pricing or SKU updates, are reflected across both platforms.
  • Order Data: Order details flow seamlessly from Adobe Commerce to Salesforce CRM, keeping sales and support teams in sync.

Ease of Configuration and Management:

Royal Cyber’s accelerator is designed for easy configuration through Adobe I/O and Salesforce APIs, making it accessible for businesses of all sizes.

Architectural Diagram

Ease of Configuration and Management

Getting Started with the Salesforce CRM Accelerator

Implementing the Salesforce CRM Accelerator for Adobe Commerce built on the App Builder involves a few prerequisites and configurations, making it straightforward for teams to set up and use.

Prerequisites

To get started, you’ll need:
  • Adobe Commerce Cloud with App Builder and Starter Kit installed.
  • Salesforce CRM with API access.
  • Admin credentials for both platforms.
  • Adobe I/O SDK installed and configured in Adobe Commerce.

Configuration Steps

Configuration Steps
These steps ensure the integration is robust, accurate, and capable of supporting businesses as they scale.

Use Cases: How Royal Cyber’s Accelerator Transforms Customer Experiences

Built on the App Builder, the accelerator offers several practical use cases that illustrate its impact on business operations:
  • Real-time Customer Updates: When a customer updates their contact information in Adobe Commerce, the change is instantly reflected in Salesforce CRM, allowing sales and support teams to provide relevant and timely assistance.
  • Accurate Order Management: As orders are placed and updated in Adobe Commerce, the data flows to Salesforce CRM, where sales teams can track progress and address any issues.
  • Consistent Product Catalogs: By synchronizing product data, businesses ensure that both Adobe Commerce and Salesforce CRM offer accurate product details, enhancing the shopping experience and reducing the risk of miscommunication.

Accelerator Features

  • Seamless Customer Data Sync:
  • Keep customer profiles up to date in both Adobe Commerce and Salesforce CRM. This two-way synchronization ensures any new, updated, or deleted customer data is reflected across both platforms, providing a unified view of each customer.
  • Efficient Customer Group Sync:
  • Salesforce CRM efficiently syncs new and updated customer groups with Adobe Commerce, making it easy to manage segmented marketing and personalized experiences.
  • Product Data Management:
  • Product Sync: Sync all new, updated, and deleted product records from Adobe Commerce to Salesforce CRM, ensuring accurate inventory and product data.
  • Variant Product Sync: Easily manage and sync configurable products from Adobe Commerce to Salesforce CRM, streamlining complex product offerings across platforms.
  • Order Data Synchronization:
  • Order Updates: Adobe Commerce syncs new orders and updates to Salesforce CRM, giving sales teams visibility into real-time order activity.
  • Status and Address Updates: Salesforce CRM updates order status, shipping, and billing information back to Adobe Commerce, enabling smooth order processing and customer service.
  • Bulk Data Sync:
  • Perform large-scale, bulk synchronization for customers, products, and orders between Adobe Commerce and Salesforce CRM to ensure data consistency at scale, reducing manual effort and streamlining operations.

Why Choose Royal Cyber’s Salesforce CRM Accelerator?

Built on the App Builder, Royal Cyber’s Salesforce CRM Accelerator is more than just an integration tool—it’s a solution that empowers businesses to enhance customer experiences, streamline processes, and drive growth. Here’s why it stands out:
  • End-to-End Expertise: With extensive experience in both Adobe Commerce and Salesforce ecosystems, Royal Cyber provides industry-leading support for the setup, customization, and ongoing management of the accelerator.
  • Scalable Solution: Whether you’re a mid-sized business or an enterprise, the accelerator adapts to your needs, providing flexibility as your business grows.
  • Seamless Customer Support: Royal Cyber’s team of experts is available to assist with every step of the integration process, ensuring a smooth transition and long-term success.

Connect with Royal Cyber for Your Integration Needs

Achieving a seamless customer experience is possible with the right technology and support. Royal Cyber’s Salesforce CRM Accelerator for Adobe Commerce built on the App Builder provides an effective, efficient, and scalable way to integrate your CRM and eCommerce platforms, keeping customer, product, and order data consistent across systems.

If you’re looking to unify your customer journey, streamline operations, and enhance your team’s ability to deliver personalized service, reach out to Royal Cyber. Our experts are ready to help you transform your business and provide your customers with the experience they deserve.

For more information or to get started with the Salesforce CRM Accelerator, connect with Royal Cyber today. Let’s bring your customer experience to the next level with seamless data integration and expert support.

Author

Poonam Chandersy
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