CASE STUDY

Accurate & Personalised Search Results with Bloomreach Search


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Industry | Fashion and Retail
Technology | Bloomreach Search
Location | United States

The client is an American fashion retailer. Founded in 1950, it is headquartered in Pennsylvania, USA, and operates in Canada and the United Kingdom as well. The client’s e-commerce portal has one store for each country it operates in and a separate one for international orders.

Industry | Fashion and Retail
Technology | Bloomreach Search
Location | United States

The client is an American fashion retailer. Founded in 1950, it is headquartered in Pennsylvania, USA, and operates in Canada and the United Kingdom as well. The client’s e-commerce portal has one store for each country it operates in and a separate one for international orders.


By downloading this content, you are agreeing to receive communications from Royal Cyber, including our Insights newsletter.




Challenges

The search solution that the client was using previously was deficient in the following aspects:

It did not offer accurate and personalized search results

It failed to drive traffic and conversion

There were too many zero-result searches

It often returned an overwhelming number of search results

How We Did It

Introduced the Bloomreach Search and Merchandising (BrSM) solution, which provides customers the option to pick trending products that cater to their preferences.
BrSM helped to automatically rank the products in search results, continually changing their order to personalize and optimize content for the customers.
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Key Outcomes

16%

increase in search-generated revenue

Increased

conversion with improved content search

Seamless

recommendations and personalization

Case Study

How intelligent search results ensured engaging and personalized customer experience.

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