Boost Revenue with Single Click Checkout for Fashion Retail

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CASE STUDY

Improving Efficiency and Revenue with a Streamlined Single-Click Checkout Experience for Salesforce B2C Commerce SiteGenesis Storefront

Industry | Retail Apparel & Fashion

Technology | Salesforce B2C Commerce

Location | United States

The client is a globally recognized American clothing brand, established in 2002 and headquartered in Gardena, California. Known for offering high-quality apparel, the brand targets fashion-conscious buyers and has established itself as a leader in the fashion industry. Committed to providing a seamless shopping experience, the client sought to enhance their online checkout process and partnered with Royal Cyber for expertise in digital transformation.

Challenges

The three-step checkout process (shipping, billing, and order review) incurred unnecessary complexity, resulting in increased cart abandonment rates.

The existing checkout experience fell short of customer expectations for a streamlined and seamless journey, impacting overall engagement and revenue growth.

Inadequate form validation and reliance on manual data entry increased the risk of errors, reducing user confidence in the checkout process.

Frequent page reloads during each step led to slower transactions, impacting customer satisfaction and efficiency.

Key Outcomes

Optimized Checkout Process

The time required to place an order decreased by 30%

Improved User Experience

The checkout process was enhanced with dynamic form management

Increased Conversion Rates

The streamlined checkout process positively impacted revenue generation

Secure and Responsive Design

PCI-compliant saved card functionality for returning customers was implemented for desktop and mobile platforms.

Solutions

Streamlined Checkout Process: A prominently placed "Place Order" button simplified the final step, making the checkout process more intuitive and encouraging quicker order completion, thereby improving overall efficiency.

Enhanced Form Validation: Improved validation on existing form fields to ensure greater data accuracy, reduce entry errors, and deliver a smoother, frictionless experience for customers.

Pre-Populate Customer’s data & Saved Card Functionality: For registered users, pre-populating shipping and billing addresses, payment details as a secure “saved card” feature was introduced to streamline the payment process, enable faster repeat purchases, and enhance customer convenience while fostering loyalty.

Unified Checkout Process: Consolidated the three-step process (shipping, billing, and order review) into a single, unified page, with pre-populated user details, to eliminate the need for page reloads during user progression.

What Customers Say about Royal Cyber

In the time that we have been working with Royal Cyber, we’ve found the Salesforce software and their team to be responsive, we really enjoy the people we work with, and we’re excited about some of the upcoming developments that they have planned for us!