CASE STUDY

Integrating Loyalty Program to Boost Customer Engagement Value


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Industry | Fashion and Retail
Technology | Alliance
Location | United States

The client is a leading American fashion retailer company headquartered in Pennsylvania, USA. They also operate in Canada and the United Kingdom. Their ecommerce portal has one store for each country it operates in and a separate one for international orders.

Industry | Fashion and Retail
Technology | Alliance
Location | United States

The client is a leading American fashion retailer company headquartered in Pennsylvania, USA. They also operate in Canada and the United Kingdom. Their ecommerce portal has one store for each country it operates in and a separate one for international orders.


By downloading this content, you are agreeing to receive communications from Royal Cyber, including our Insights newsletter.




Challenges

The customer Loyalty Program supported multiple events through the order lifecycle. It required complex integrations, comprising several customizations in order to integrate it with the new website.

Solution

Worked with the client to identify the processes and fields required to communicate with the core Loyalty system to implement the Loyalty program.

Designed, developed, & plugged in the Loyalty component at suitable locations in the online store pages, providing the customer with Loyalty benefits.

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Key Outcomes

20%

At least 20% increase in sales over guest visitors

Integration Solution

Complex integration solution with multiple features

Feature Enhancements

Continuous feature enhancements to grow customer engagement and retention

Case Study

Learn how we implemented a Loyalty program that helped our client maintain a sustainable number of in-store and online purchases

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