CASE STUDY
Building a B2B eCommerce Marketplace for a Pharmaceutical Company
About The Client
The client is a multinational pharmaceutical company based in Hyderabad, India. They produce over 190 medications, 60 active pharmaceutical ingredients (APIs) for drug manufacturers, diagnostic kits, critical care, and biotechnology.
Industry | Pharmaceutical
Solutions | commercetools
Location | India
Business Challenges
- The pre-existing onboarding process for buyers was lengthy and intricate, impacting user experience. Streamlining the process was essential for the client.
- The processes were complicated and worked in isolation, causing inefficiencies.
- Moving from old SAP systems to modern technology was a challenge, involving data migration and integration.
- Adapted pharmaceutical-specific business processes to B2B eCommerce
Business Solutions
- Focusing on continuous improvement, the platform was designed for easy navigation, enhancing the overall B2B purchasing journey. The introduction of modern methodologies ensured operational efficiency.
- Key implementations included establishing a robust communication system connecting various components seamlessly.
- Processes were simplified with automated buyer registration for quick and efficient onboarding and time taken has reduced from 3 months of KYC to just few minutes.
- Enhanced communication methods and improved product discovery were implemented for a more user-friendly experience.
Key Outcomes
Buyers can find and buy products easily from different vendors
Reduced 80% of the total cost of ownership
User-friendly design results in satisfied customers
Reduced manual work by 70%
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