Content Driven Platform with Seamless eCommerce Integration

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CASE STUDY

Building a Content-Driven Platform with Seamless eCommerce Integration

Industry | Retail and eCommerce

Technology | Salesforce B2C Commerce

Location | United States

A leading lighting and home decor retailer recently acquired a prominent design-focused brand to expand its digital presence. The acquired brand’s website is being transformed into a non-transactional platform showcasing inspiring product designs, expert tips, and engaging content. This strategic initiative preserves the acquired brand’s identity while redirecting users to the parent company’s eCommerce platform for purchases, offering a seamless blend of inspiration and shopping convenience.

Challenges

Migrating the original site, hosted on a different platform and domain, to the new infrastructure while preserving the integrity of the brand proved to be a significant challenge.

Maintaining SEO rankings, ensuring a seamless user experience, and integrating content into the new framework created additional challenges during the transition.

Building a content-rich, non-transactional site that emphasizes unique design themes and directs customers to the eCommerce platform for purchases proved to be a challenging task.

Ensuring that Page Designer pages retained their design elements and functionality during the migration posed technical difficulties.

Key Outcomes

Seamless Integration Across Platforms

Eliminated compatibility issues and delivered a unified user experience.

Consistent Brand Identity

Maintained a seamless connection with the eCommerce ecosystem.

Maintaining SEO Performance

Sustained organic traffic and maintained search engine visibility.

Solutions

Seamless Content Integration: We ensured that the content from the legacy platform was integrated smoothly into the new site while retaining the brand's unique aesthetic, resulting in a visually cohesive experience.

Migration of Page Designer Pages: The existing Page Designer pages were migrated to the new infrastructure, preserving the design and functionality across both platforms to maintain brand consistency.

Salesforce B2C Commerce Implementation: Royal Cyber implemented Salesforce B2C Commerce to develop a non-transactional platform, leveraging the existing eCommerce infrastructure to ensure scalability and seamless integration of content.

Content-Driven Hub: The new site functions as a content-driven hub that directs users to the eCommerce platform for transactional purposes, aligning with the business goal of creating an informative and engaging experience.

What Customers Say about Royal Cyber

In the time that we have been working with Royal Cyber, we’ve found the Salesforce software and their team to be responsive, we really enjoy the people we work with, and we’re excited about some of the upcoming developments that they have planned for us!