Boost eCommerce with Magento 2.4.7: Faster & Safer Website

Home » Resource » Case Study » Improving the Website Performance for a Seamless eCommerce Experience

CASE STUDY

Improving the Website Performance for a Seamless eCommerce Experience

Industry | Retail

Technology | Magento Open Source v2.4.7

Location | Oman

The client is an emerging eCommerce business specializing in a wide array of products, including vegetables, fruits, frozen foods, grocery items, and beauty products. Catering to both retail and bulk buyers, the client has recently expanded their offerings to include drop shipment, complementing their existing courier service. The focus is on enhancing quality, convenience, and market reach, with a strategic emphasis on leveraging digital marketing to strengthen their competitive position.

Challenges

Operational Efficiency: The website's infrastructure needed to efficiently scale with the expanding business, ensuring smooth operations for both retail and wholesale customers.

Inconsistent User Experience: The shopping experience was inconsistent, especially on mobile devices, leading to an increased bounce rate and reduced conversion rates.

Security Vulnerabilities: The outdated version of Magento had security vulnerabilities that needed to be addressed to safeguard customer data and reinforcing customer trust in the platform's reliability and security.

Performance and Scalability: The website faced slow load times, leading to high cart abandonment rates and customer dissatisfaction.

Key Outcomes

Improved

Page Load Time by 40%

Decreased

Bounce Rates by 25%

Improvement

of Conversion Rates by 18%

Increased

Mobile Transactions by 30%

Solutions

Upgrade and Migration: Developed a comprehensive migration plan to ensure a seamless transition with minimal downtime.

Enhanced Security: Deployed the latest security patches and features available in Magento 2.4.7 to protect against vulnerabilities.

Performance Optimization: Implemented advanced caching mechanisms like Varnish and Redis to significantly improve load times and manage high traffic efficiently.

User Experience Improvements: Redesigned the website with a mobile-first approach, ensuring an optimized and consistent shopping experience across all devices.

What Customers Say about Royal Cyber

Congratulations and a big thank you to everyone who worked on this project and successfully implemented it. The team did a great job working through all the tasks that came up and hats off to everyone who worked on this project.