CASE STUDY

Campaign Migration from Oracle Responsys to Adobe Campaign Standard


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Industry | Veterinary Services, Pet Wellness & Retail
Technology | Adobe Campaign Standard
Location | Australia & New Zealand

The client is the largest pet care company in Australia. It deals with veterinary health care and pet products and services. It has sub-brands that supply pet, garden, pool supplies, and a wide range of veterinary products and pet accessories

Industry | Veterinary Services, Pet Wellness & Retail
Technology | Adobe Campaign Standard
Location | Australia & New Zealand

The client is the largest pet care company in Australia. It deals with veterinary health care and pet products and services. It has sub-brands that supply pet, garden, pool supplies, and a wide range of veterinary products and pet accessories


By downloading this content, you are agreeing to receive communications from Royal Cyber, including our Insights newsletter.




Challenges

After evaluating the new business requirements, the client decided to migrate to Adobe Campaign Standard. But they faced challenges in implementing their campaigns on Adobe Campaign Standard and running cross channel/multi-segment campaigns and automating them.

How We Did It

Royal Cyber created multi-channel campaigns (around 100 journeys, which include SMSs and emails) in Adobe Campaign Standard from scratch, using CRDs that were used for Oracle Responsys. We were also responsible for:

End-to-end delivery of Digital campaigns that include planning, email and SMS creatives and content, audience segmentation, testing, deployment, delivery, and reporting.
Auditing the existing setup of the instance. Analyze and recommend the best approach to practice.
Analyzing email campaign results, including the audience, offers, creative, deliverability, open rates, click-through rates, and conversion to improve campaign performance.
Automating recurring campaigns on a daily basis.
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Key Outcomes

Digital Communications

Grew digital communications by eight times

20%

Increased lead quality, winning 20% more sales opportunities

Targeted Audience

Millions of emails to targeted audience segments

Case Study

Learn how we created Adobe Campaign Standard from scratch, providing the client a holistic view of the customer journey and understanding the context of every interaction

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