CASE STUDY
Leading News Company Increases Social Media Engagement by 25% with GCP and Custom TikTok API
About The Client
Our client is a US-based independent news organization that aims to provide high-quality, localized news to underserved communities nationwide. They rely on their digital platform to distribute news content to their audience, including social media platforms like TikTok. Royal Cyber supported the client’s GCP migration journey, automated ETL pipelines to BigQuery, and TikTok API development services.
Industry | Media
Solutions | Google Cloud Platform
Location | USA
Business Challenges
- The client suffered from high costs and inefficiencies due to databases and websites on legacy infrastructure.
- The client needed a robust IT infrastructure to handle increased traffic to the website and social media platforms, like TikTok. Thus, they decided to host all services on Google Cloud Platform.
- The client wanted to update the social media feed daily to have updated analytics available on their BigQuery data warehouse
- The client didn't have a TikTok integration feature, which prevented users from sharing the news, thus reducing the client’s visibility and reach.
Business Solutions
- Developed and executed a GCP migration strategy so the client could enjoy robust and highly available infrastructure at a reduced cost.
- Developed and released a custom TikTok API that allows users to share news stories on the platform, thus increasing the client's reach and visibility to a newer audience.
- Built automated ETL pipelines to fetch the social media feeds and provide real-time updates to the BigQuery data warehouse.
- Migrating to Google Cloud has helped the website handle higher incoming traffic to their website.
Key Outcomes
25% Increase in Social Media Engagement
20% Decrease in Operational Costs
60% Increase in Efficiency of IT Operations
Real-Time Social Media Analytics
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