CASE STUDY
Location | USA and Canada
The client is a leading resource in North America for all construction-related needs. They supply professional contractors with a variety of products, including concrete accessories, chemicals, tools, building materials, fasteners, erosion control solutions, waterproofing products, and safety equipment.
Additionally, the client offers extensive technical expertise and jobsite training, ensuring that projects remain on schedule and within budget while prioritizing safety at every stage.
Fragmented Operations: Managing multiple platforms for various business segments, such as concrete tools and safety equipment, created operational confusion and inefficiencies, making it challenging to streamline processes effectively.
Lack of a Unified System: The absence of a centralized solution led to disjointed workflows, reduced efficiency, and an inconsistent experience for contractors, who required a seamless and simplified approach to their interactions.
Procurement System Limitations: The lack of integration with a procurement system resulted in slow and error-prone order processing, leading to delays and dissatisfaction among users.
Limited Order Transparency: The inability to provide real-time order status updates led to an overwhelming volume of support inquiries, straining customer service resources.
Increased Sales Performance
Achieved a 25% boost in conversion rates through the integration of Punchout, driving significant user engagement and sales growth.
Higher Average Order Value (AOV)
Increased AOV by 20% through an enhanced loyalty program, resulting in a 15% overall sales growth.
Accelerated Product Management
Achieved a 20% growth in the product catalog and a 15% improvement in time-to-market for new product launches.
Platform Modernization & Scalability: We implemented Optimizely’s cloud-based B2B commerce solution for the client, which offered the scalability needed to manage increasing traffic and complex transactions while reducing maintenance costs and improving site performance.
Integration of Agility PIM for Streamlined Product Management: To simplify the challenges of managing a vast product catalog, Agility PIM was integrated with the Optimizely platform. This integration centralized product data, enabling efficient management and enhancing the overall customer experience.
Punchout (TradeCentric) Integration for Streamlined Procurement: We integrated Punchout (TradeCentric) to enable customers to connect their procurement systems directly to the Optimizely B2B platform, streamlining the ordering process.
Descartes Integration for Real-Time Order Status: To improve transparency and reduce support requests, we integrated Descartes for real-time order tracking.
30%
Reduction of Operational Complexity and Manual Tasks
Audience
- Executives, CTOs, Director
- IT Consultants
- Business Analysts
- Project Managers
- IT Project Coordinators
- Architects and Specialists
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