Optimizing Delivery Charges with SAP Commerce for Retailers

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CASE STUDY

Implementing a Comprehensive Delivery Charges System using SAP Commerce

Industry | Home Appliances

Technology | SAP Commerce Cloud

Location | Turkey

The company, headquartered in Turkey, is a prominent retailer focused on home appliances. Its diverse product range features refrigerators, air conditioners, washing machines, LED televisions, dishwashers, kitchen appliances, water dispensers, small household devices, and personal care products.

Challenges

Customers frequently encountered uncertainty regarding delivery charges, particularly for bulky items, resulting in confusion and dissatisfaction.

The client faced notable challenges despite their extensive product portfolio and strong market presence.

This issue was compounded by a lack of transparency and standardized delivery costs across different regions, which adversely affected both the overall customer experience and operational efficiency.

Key Outcomes

Improved

Purchasing experiences

Streamlined

Logistics, increasing cost-effectiveness

Increased

Satisfaction, retention, and positive reviews

Reduced

Cart abandonment and encouraged completed purchases

Solutions

Regional Warehouses: With three warehouses, delivery costs were calculated based on the distance and logistics from these warehouses to the delivery destination.

Dynamic Pricing: Delivery charges were adjusted by region to ensure customers pay a fair price based on their location, covering logistics costs while remaining competitive.

Backoffice Management: Delivery rates can now be dynamically configured and updated from the back office, providing flexibility to respond to market conditions and logistical changes effectively.

Categorized Delivery Rates: Delivery charges were segmented into three categories based on product weight.

What Customers Say About Royal Cyber

Royal Cyber have been a key partner in the thought leadership and strategic space, they are not just our delivery or development partners. They have gotten close to our business strategy and have adapted their business to work with our business.