CASE STUDY
Streamlining Product Customization with Zakeke Using AI Illustrator

Industry | Apparel and Design

Technology | AI Illustrator

Location | United States 

The client is an industry leader with over 20 years of experience in designing high-quality uniforms for professional cheerleaders and athletes in major sports leagues. Notable creations include uniforms for the Laker Girls, the Atlanta Falcons, and various teams across the NFL, NBA, NHL, as well as college and semi-pro leagues. Specializing in stylish, well-fitted uniforms, they are known for signature designs like flattering shorts and the use of premium fabrics such as Spandex Tricot and Poly Blends. Their commitment to performance and comfort has fostered a loyal client base. 


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Challenges

Scaling Internal Processes: The client needed to enhance and optimize internal processes to handle an increasing volume of 3D customization and visualization projects efficiently.

Balancing Demand and Quality: Managing the increased demand while delivering consistent, high-quality outcomes posed a complex challenge during the expansion phase.

Maintaining Quality Standards: As demand for personalized uniform solutions grew, ensuring that all projects met high-quality standards remained a priority.

Meeting Client Expectations: It was crucial to consistently meet client expectations and deadlines for every customized project to sustain the client’s industry reputation.

Key Outcomes
Streamlined

Content workflow

Structured

Storage and reliable transfer

Organized

File management

Consistent

Data transmission

Solutions

Receiving AI (Adobe illustrator) Files: The client provided AI files containing the necessary design elements for processing.

Uploading to Client Server: Using WinSCP, the organized folders and files were transferred to the client's server, ensuring they were ready for further processing.

Exporting and Segregating Files: A custom AI script was used to export each fabric piece according to size categories. The exported files were then organized into folders based on size and content type, such as fabric pieces, rhinestones, superblings, logos, Grey PNGs, Black PNGs, and outlines.

Creating Products in Zakeke: Product entries were set up on the Zakeke platform using the appropriate template numbers.

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80%

Improved Customer Experiences

Audience

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