Salesforce
Storefront Reference Architecture (SFRA)
Salesforce Reference Architecture
Commerce Cloud Storefront Reference Architecture (SFRA) blends proven methods in site creation, promotion and technical architecture to offer an OOTB design for merchants to build sites as distinctive as their brands.
Salesforce Storefront Reference Architecture (SFRA) was set up using a data-driven design examination of over two thousand mobile storefronts to recognize the most appropriate UX approaches. Its futuristic architecture allows merchandisers and developers to create mobile experiences at high-speed.
Understanding the SFRA Design Process
Mobile-First design best practices adopted to implement storefront features
Who is the SFRA intended for:
The new Salesforce storefront architecture (SFRA) is being created with two main audiences in mind:
Merchants who are beginning new site implementations with Commerce Cloud Or who are adding new brand as a new storefront in their current Salesforce CC.
Merchants who are making a major overhaul of their existing storefront.
Who is the Storefront Reference Architecture (SFRA) for?
Adoption options & scenarios available to customers today!
For merchants who want to take advantage of the Salesforce Storefront Reference Architecture (SFRA), do they have to reimplement their entire digital platform?
Merchants do not have to reimplement their digital platform in order to take advantage of the Salesforce Storefront Reference Architecture. All the pre-existing data, merchant rules, etc. built in Commerce Cloud Digital will remain unaffected.
Merchants can use the existing SiteGenesis architecture and the new Salesforce Storefront Reference Architecture across different brands or regions at the same time. For example, one brand or region could run on the Storefront Reference Architecture and another brand or region could run on SiteGenesis.
Implementation
Timeline
It differs from customer to customer based on current customization and integration complexities. On an average, it takes from 2 to 6 months to complete this implementation.
Migration Phases
Salesforce Reference Architecture Success Stories
A Giant Leap Forward in Site Design
Challenge: The mobile traffic in some geographies was approaching 70% but conversion lagged behind. The client wanted to remove all friction in the mobile shopping journey. The client’s main focus was on the experience as today’s shoppers are using their phones to learn & engage with brands.
Solution: The client adopted the Commerce Cloud Storefront Reference Architecture for its 23 European as well as North American sites. The client has made experience-enhancing tweaks to its site, such as refining the top navigation and internal search, based on best practices.
Build Amazing Customer Experience
Challenge: Commerce site code not optimized for mobile, unreliable site experience. Previously engaged multiple vendors in partial site upgrades with high cost. Low conversion rates on mobile, higher on other devices such as desktop & tablet.
Solution: SFRA gives out-of-the-box framework with proven reliability and the mobile-first approach. SFRA site transition by a single internal developer resource & Salesforce community. Mobile-first SFRA brings best practices and essential solutions like a one-page checkout.
Sign Up For Salesforce Storefront Architecture Assessment
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