CASE STUDY
Evaluating B2B eCommerce Platforms: A Guide for Enterprise Solutions

Industry | eCommerce

Technology | B2B Commerce Platforms

Location | Global

Royal Cyber conducted a thorough B2B platform analysis to help the client make informed decisions by evaluating four leading eCommerce platforms: commercetools B2B, Salesforce Commerce Cloud B2B, SAP Commerce Cloud B2B, and Adobe Magento B2B. The assessment analyzed their features, target audience, suitability, Gartner ratings, and market share to determine their strengths and weaknesses.
By systematically comparing and ranking these platforms, Royal Cyber identified the optimal solution to meet the client’s specific business needs. This case study details the process, methodology, and key outcomes of the platform analysis.

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Challenges

The primary challenge was to identify the most suitable eCommerce platform for large enterprises and mid-sized companies that require robust B2B functionalities.

These businesses need platforms that can handle complex pricing, bulk orders, and personalized customer experiences while ensuring scalability and operational efficiency.

Key Outcomes
Salesforce Commerce Cloud B2B
Stands out as the best performing platform excelling in all features
SAP Commerce Cloud B2B
Is well suited for industries requiring complex pricing and bulk order management
Solutions

Market Research: We conducted extensive market research using reputable sources such as Gartner, G2, Capterra, Clutch, TrustRadius, and from the official websites and documentation of the platforms.

Feature Identification: We compiled a list of generic, business, and technical features essential for B2B eCommerce platforms. This list was created by reviewing industry benchmarks and consulting with experts.

Platform Selection: Based on our research, we selected the top four platforms: commercetools B2B, Salesforce Commerce Cloud B2B, SAP Commerce Cloud B2B, and Adobe Magento B2B.

Evaluation Criteria: Each feature was assigned a weightage based on its importance to B2B eCommerce operations. We then evaluated each platform against these features.

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Client
Craig McCroskey
Sr. Director IT

80%

Increase in Customer Activity

Audience

  • Executives, CTOs, Director
  • IT Consultants
  • Business Analysts
  • Project Managers
  • IT Project Coordinators
  • Architects and Specialists
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